

ABOUT EXCITE LETHBRIDGE
Every aspect of Excite Lethbridge transforms ordinary gatherings into extraordinary events, creating energy and economic growth for our city.

Our Organization
Excite Lethbridge is a non-profit organization focused on event development and attraction, bringing local, provincial and national communities together in the heart of southern Alberta. Anchored out of the 268,000 sq. ft. Lethbridge Trade & Convention Centre, Excite Lethbridge enhances event development for the community and works to expand trade and convention opportunities, bringing more events and visitors to the region. Excite Lethbridge also produces the events the community knows and loves, including Whoop-Up Days, Ag Expo, the Lethbridge & District Pro Rodeo, Lethbridge Farmers’ Market and more, while also partnering with the Lethbridge & District Agricultural Society to support agriculture events and programming in the region.
Our Mandate
To position Lethbridge as a premier destination by growing its cultural, agricultural, sporting, and entertainment sectors, attracting major events, boosting tourism, and driving regional economic development through strategic partnerships
Our Objectives
To promote Lethbridge as a destination for hosting, entertaining and visiting.
To grow the artistic, agricultural, sporting, and entertainment communities in Lethbridge and southern Alberta.
To drive tourism to Lethbridge through regional, national and international event attraction.
To foster partnerships, business development and economic growth in Lethbridge and southern Alberta.
Our Mission
We connect people, ideas and industries to grow experiences and opportunities for southern Alberta.
Our Vision
To be at the centre of momentum and excitement for Lethbridge and southern Alberta.

Board of Directors
Lloyd Brierley, Chair
Carly Kleisinger, Vice Chair
Cole Beck
Ryan Thomson
Rob Ulrich
Darrell Mathews
Brian Loewen